This program is a series of Master Classes designed to build foundational knowledge across each of these areas, with the purpose of fostering independent thinking, the development of authorship, critical thinking, and the creation of projects within the world of wine.
It is intended for those who recognize that their way of understanding the world is not linear, and who find value in integrating different ways of thinking, perceiving, and creating.
A system for learning how to read systems
Wine in Context
Human Creativity and Science Across Shifting Paradigms
Viticulture
Agricultural Knowledge and the Cultivation of the Vine
Winemaking
Technique, Craft, and the Diversity of Transformation
The Art of Tasting
The Taster’s Anatomy and the Physiology of Perception
The Origin of Aromas
Natural Patterns and Aromatic Codes of Information
Varieties
The Origins of Diversity and the Mapping of Living Systems
Anthropology and Culture
Wine as Heritage and an Expression of Human Creativity
Wine Ecology
Terroir and Geosensory Perception
Pairing and Synergies
The Democratization of Pleasure and the Structuring of Enjoyment
The Terroir I Work With
Understanding a Lived Viticultural Habitat
Duration: 90 hours
Ideal for creatives, experience designers, researchers, cultural managers, producers, and teams working across different areas within a winery who seek to deepen their understanding of the structure of wine in order to expand their creative possibilities.
Systems of Thought
This program is built as an expanding system of thought, where each session is explored through different coordinates that interweave with one another.
As it progresses, it shifts the way of seeing — from technique to perception, from perception to context, from context to decision — allowing participants not only to incorporate information, but to reorganize the way they understand, taste, and create.
It provides structural foundations, supported by the relevant sciences of each axis, to develop personal criteria, sensitivity, and authorship within the world of wine.
It is designed for those who intuit that learning wine can also be learning how to think within a system, and who wish to deepen their understanding from the coordinates that feel most their own.
Wine as a Vehicle
This course does not teach wine.
It trains the capacity to think, perceive, and create within a living system.
Wine is our vehicle for understanding.
Here, we approach wine as something that can be read, inhabited, and transformed.
From our pedagogy
Tasting is not identifying → it is understanding how to explore systems
Aromas are not notes → they are codes of information
Varieties are not lists → they are maps of diversity
Pairing is not taste → it is a system of interaction
Core instructors: Natalia López Mota and Branko Pjanic
Level: Intermediate and Advanced
Format: Online or in-person in San Miguel de Allende
Languages: Spanish or English
Previous experience in the world of wine is recommended — whether through formal training, winery work, personal exploration, or wine tourism. This program is designed for those who can draw on their own experience to deepen, connect, and expand what they learn.
Vinograd is an interdisciplinary learning space and a specialization platform for professionals in the world of wine — producers, sommeliers, and tasters — as well as for those working across related disciplines. It is a place to deepen specific tools and knowledge, and to foster the exchange of ideas among professionals from diverse fields.
Vinograd 